Pay Per Click (PPC)

The digital marketing tide is turning, and many businesses are seeking for quick, efficient methods to get their brands in front of high-converting clients.


We helps clients manage their PPC campaigns towards their goals

We assist our companies reach their buyers on the most successful paid platforms, including Google Ads and Facebook Ads. Over the years, we’ve handled millions of dollars in PPC budgets and discovered what constitutes a solid client-PPC agency relationship. We designed our PPC management program based on what produces the greatest results for our customers while maintaining the highest degree of openness.


Decrease in Cost-Per-Lead



Increase in Click Through Rate (CTR)


Changes in PPC



Increase in E-commerce sales



Reduction in Cost Per Click (CPC)

Management Services Offered

PPC Strategy & Consulting

Maximise the return on investment (ROI) of your paid digital advertising spend by implementing a comprehensive plan that uses cross-platform, data-driven intelligence to continually enhance.

Paid Search

Paid search ad campaigns are an effective way to generate quality leads. We manage and optimize paid search advertisements on Google and other search engines, including Bing.

Paid Social

Targeted paid social advertisements on all major social networks, such as YouTube, Facebook, Instagram, LinkedIn, Twitter, TikTok, and others, can help you reach your target audience where they spend their time online.


Remarketing and retargeting efforts across search engines and social platforms may help you capitalize on audiences that have previously interacted with your advertisements and/or website.

What’s Included in Monthly Management?

Our agency’s PPC management services cover the following monthly management tasks:

  • Bid Management
  • Landing Page Performance Review
  • Ad Placement and Targeting Adjustments
  • Cost and Performance Analysis
  • Geo-targeting Improvements
  • Check In Calls/Meetings
  • Keyword Management
  • Monthly Campaign Performance Report
  • Ad Copy Optimization and Testing

Paragon's Approach to PPC Management

Each agency will approach PPC from a different perspective. Here are the nine key concepts that our PPC program is built on:

#1. You Own the Account

Your PPC account is an asset. You paid for its development and optimization, and you should own it, regardless of who your PPC management firm is.


#2. Optimize for Conversions

You’re interested in leads and/or sales, not clicks, impressions, click-through-rate (CTR), or other vanity metrics. We exclusively optimize for KPIs that your company understands and cares about.

#3. Report in Natural Language

We focus on the indicators that are important to your organization while avoiding technical jargon. Unless you want to geek out, we’d be pleased to talk commerce.

#4. No Silos

Paragons’s PPC campaign is designed to complement the work of our whole digital marketing department, especially content marketing, conversion rate optimization (CRO), and search engine optimization (SEO).

#5. No Long-Term Contracts

Our PPC contracts are month-to-month and need a 30-day notice to cancel. We feel that the best approach to retain a customer is to produce an excellent job rather than tie them into a long-term contract.

#6. No Autopilot

We manually handle campaigns on a daily and/or weekly basis, depending on the rate of expenditure. This guarantees that our PPC managers are always monitoring account performance and making timely modifications.

#7. Dedicated Account Manager

Each customer gets a personal point of contact that offers weekly updates, replies to any inquiries within 24 hours, attends weekly or monthly calls, and is accessible for questions at any time. Our account managers will also regularly inform customers on our project management platform, Basecamp.

#8. Have The Best People

While we employ technology to monitor and optimize campaigns, the people who manage the accounts are responsible for performance gains. From account managers to PPC experts to graphic designers and web developers, we make significant investments in acquiring and maintaining the best talent available. Do not trust us? Check out our employee benefits.

#9. Set a New High Score

When Paragon’s takes over any new PPC accounts, we aim to create a new top score. Maintaining an account is nice, but it is not what motivates us. We are enthusiastic about demonstrating how much we can develop when given the chance. It is not unusual for us to improve conversions by 50-90% (while lowering expenditures) during the first several months.

Want to Get a PPC Management Proposal from SEO Paragon?

Think we’d be a good fit? Let us chat about it. Fill out the form on this page, and we’ll schedule a call to see if we can assist.

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